Behind Satoshi Nakamoto’s creation of Bitcoin lies a simple, core belief: that financial transactions in a digital world can be peer-to-peer. To that end, certain projects have looked to extend blockchain technology to a variety of services including content curation, digital advertising/marketing, and social media/content platforms. Gifto is tackling all three of these areas with its digital gift service. Using Gifto, consumers will be able to pay creators for their content with virtual gifts, which can be bought and exchanged for Gifto tokens on the service’s platform. Though all this may sound silly, it actually offers a peer-driven solution to the inequitable
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