As consumers, we’re used to accessing programs and software in exchange for signing over our personal data, and in that sense, we’ve become the product. Our information is often shared far beyond what’s required for an app to function, and this has led to major breaches of our privacy. Decentralization is part of the solution, and so is transparency in data sharing. Verv, a UK-based green energy startup, is creating a data marketplace in which its consumers are decision-makers when it comes to monetizing their energy usage data. Verv recently announced plans to create a new data marketplace for energy, in partnership withPowered by WPeMatico
