Reputation is the cornerstone of power. With its help you can rise, stand out in a crowd, win, and you can lose everything as well. It is only the shadows that fall on the reputation – as soon as the brand, product, specialist or common man is subjected to condemnation, attack and lose his position. Reputation of a private individual is a more or less clear concept. However, what does the brand reputation stand for? – this is how the company is perceived, as well as its interrelated aspects partners, customers, employees and contractors. In other words, this is a
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