The World Federation of Advertisers (WFA) emphasized in 2017 that only 3 percent of advertisers understand how blockchain technology could help reduce advertising fraud. In layman’s terms, the blockchain consists of a list of records, also known as a “distributed open ledger”. Designed to provide absolute transparency and security without getting any third party involved, it means that brands can finally track and monitor all of their transactions. Disclosure: This is a Sponsored Article A blockchain-based solution to prevent digital advertising fraud isn’t limited to solely keeping records and tracking transactions. It could actually provide media buyers and brands withPowered by WPeMatico
