We’ve come a long way in the world of personalization on the internet. Nowadays, a product configurator can, together with smart manufacturing, personalize things down to the individual customer. According to a survey, 71% of consumers express some level of frustration when their shopping experience is impersonal. Think of product configurator as having an online product menu – like a build your own burger menu. Standardizing a saleable framework such as this – in the case of Burger King – gives the user a sense of delight to whatever their personal tastes are, as it gives them 221,184 possible combinations
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