After decades of facing the strokes of counterfeiting and intermediary price manipulation against its palette, the art industry is ready to turn the page and enter the world of blockchain technology. Graham Goddard, the CEO of All Public Art (APA), provides a unique platform that helps address the very issues the art community has been plagued with for decades, and restores its colorful history by moving it onto the blockchain. Why Does The Art Community Need Blockchain Technology? The art market has been facing counterfeiting and fraud for decades. By providing a mechanism for validating the authenticity of artwork as well as
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