From killer robots to human replacements, “artificial intelligence” is a buzzword everyone must adapt to, or die. According to Andrew Ng, chief scientist at Baidu Research, “Five years from now there will be a number of S&P 500 CEOs that will wish they’d started thinking earlier about their AI strategy.” So what does AI really do, and why should you go for it? And more importantly, how? A lot of what we do is dumb. Take advertisement as an example. Marketers think that they only need to get their message in front of the right set of eyes. As such,
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