Links are not dead. As long as interconnected networks form the internet, links matter. According to SEMrush, 4 of the top 8 ranking factors are based on link signals. On average, Google’s number 1 organic search result has 3.8 times more backlinks and 3.2 times more referring domains than numbers 2 through 10. Link signals account for 28% of Google ranking factors for local organic search – more than any other factor. This combined makes link building and technical optimization the most effective SEO tasks. Not all links are helpful though; the harder a link is to get, the more
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