Live video in today’s internet is changing the way people watch video as a whole and can be used to build your business. 8 out of every 10 people would watch video that is live rather than read a blog post or social media post. But what are people watching live now? 56% are watching breaking news, 43% of people are watching conferences and music concerts, and 30% are watching sports events. In 2019, YouTube’s live streams from Coachella garnered 82 million live views during the first weekend of the festival. Going live can capture the attention of many
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