Email is far from dead. By 2024, more than 361 billion emails will be sent a day, making it a powerful and cost-effective marketing tool. Email marketing alone acquires 40x more customers than Facebook and Twitter campaigns combined. The vast majority of marketing professionals express that email engagement is one of their top metrics for measuring content performance, and 59% say email is their biggest source of ROI. To achieve effective email marketing success, marketers need to know how to boost email open rates, increase click rates, and avoid spam complaints. Less than one-quarter of marketing emails are opened by
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