Universal Music Group’s Web3 Label Buys Bored Ape for $360K in Ethereum

On Friday, Universal Music Group’s Web3 label dubbed 10:22PM revealed it purchased the Bored Ape Yacht Club (BAYC) non-fungible token (NFT) #5537 for more than $360,000. 10:22PM says that BAYC #5537 will become the female manager for the first-ever metaverse group. UMG’s 10:22PM Acquires Bored Ape #5537 for 125 Ether Universal Music Group (UMG) and … Read more

Billboard and Universal Music Group Partner to Launch Flow-Based NFT Collectibles

On March 2, the global music media brand Billboard announced the firm has partnered with Universal Music Group (UMG) in order to launch a non-fungible token (NFT) project called Chartstars. According to Billboard, the Chartstars project will be Billboard’s first NFT product focused on music fans, as Chartstars aims to “commemorate achievements and milestones on … Read more

Universal Music Group Partners With Curio — Entertainment Giant Plans to Use NFT Platform for Labels, Recording Artists

The multinational music corporation  Universal Music Group (UMG) announced the company has partnered with the non-fungible token (NFT) platform Curio on Thursday. UMG says Curio will be a “dedicated global outlet for future officially licensed NFT projects” for the company’s labels and recording artists worldwide. Curio Platform Will Be Universal Music Group’s Dedicated Global Outlet … Read more

Bored Ape Yacht Club Partners With Animoca Brands to Launch BAYC Play-to-Earn Game

On Monday, the blockchain game developer and investor Animoca Brands announced a partnership with the Bored Ape Yacht Club (BAYC) in order to develop a BAYC play-to-earn game leveraging the collection’s popular NFTs. Bored Ape Yacht Club has seen 23,016 sales to date and has a market valuation of around $2.05 billion. BAYC and Animoca … Read more

Two Entertainment Projects Featuring Bored Ape Yacht Club NFTs Get Backing From Universal Music Group, Timbaland

This week Universal Music Group, the Dutch–American multinational music corporation announced the formation of a non-fungible token (NFT) metaverse music group called Kingship, which features four Bored Ape Yacht Club (BAYC) NFTs. Following the announcement, the hit record producer Timbaland revealed the creation of a metaverse-based entertainment company called Ape-In Productions (AIP), which will also … Read more