Starbucks Web3

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FTX Collapse Has Rekindled Security and Reliability Concerns for Web3 Projects Says Marketing Expert

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The fallout from the collapse of failed crypto exchange FTX is forcing Web3 brands, and projects previously focused on managing the public’s perception, to concentrate on fighting for their very legitimacy, Laura K. Inamedinova, a Web3 marketing expert, has said. Besides just trying to convince backers and investors, Inamedinova said Web3 players have the more … Read more

Starbucks Leverages Polygon for Web3 Push, Coffeehouse Chain to Issue NFT Stamps

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On September 12, the multinational chain of coffeehouses, Starbucks, announced the firm has partnered with the blockchain project Polygon and unveiled the company’s Web3 technology called Starbucks Odyssey. The Web3 platform Starbucks Odyssey will provide Starbucks rewards members and the company’s U.S. employees with the opportunity to earn non-fungible token (NFT) assets. Coffeehouse Company Announces … Read more