Aussie media company goes all in on NBA fan engagement with NFTs
Australian basketball media company, Basketball Forever is using NFTs to massively increase fan engagement. Go to Source Powered by WPeMatico
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ESPN and Tom Brady’s Autograph ink multi-year NFT deal
ESPN’s first NFT collection is based on its “Man in the Arena: Tom Brady” documentary and magazine issue. Go to Source Powered by WPeMatico
Crypto and NFTs at F1: What are firms bringing to the races beyond sponsorships?
Are crypto companies sponsoring F1 for the glitz and glamor, or will NFTs demonstrate important use cases behind these partnerships? Go to Source Powered by WPeMatico
Crypto.com becomes official sponsor of 2022 FIFA World Cup in Qatar
Though trading cryptocurrencies has been largely illegal in Qatar since 2018 , Crypto.com is likely to reach a more international crowd given the popularity of soccer on the world stage. Go to Source Powered by WPeMatico
NFT-funded racing aims to disrupt sports sponsorships
GT driver Laura-Marie Geissler’s career will depend on a decentralized sponsorship model in hopes of leveling the playing field for motorsport athletes. Go to Source Powered by WPeMatico
Fight for Bitcoin: Brazilian UFC star to receive fight earnings in BTC
UFC fighter Matheus Nicolau is moving to the Bitcoin paycheck to hedge against inflation and secure the value of his hard work. Go to Source Powered by WPeMatico
Bitcoin runs the world: Traveling to 40 countries in 400 days with BTC
A runner and Bitcoin hodler from India is on a mission to travel to 40 countries in 400 days using Bitcoin only. Go to Source Powered by WPeMatico
Financial future or false promises? Crypto firms go big on ads in 2022
Cryptocurrency companies have impressive advertising budgets this year, but industry experts have differing opinions when it comes to marketing crypto. Go to Source Powered by WPeMatico
PwC report calls NFTs ‘the future of digital assets in sports’
The report asserts that digital assets can fundamentally alter how fans consume sports and interact with their favorite teams. Go to Source Powered by WPeMatico
Crypto.com airdrops LeBron James NFT collection to eagle-eyed Super Bowl ad viewers
The company said that royalties from secondary sales are set to go to the LeBron James Family Foundation. Go to Source Powered by WPeMatico
