space tycoon

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Samsung Is Investing More Than $35 Million in Latam-Focused Metaverse Initiatives

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Samsung, the Korean electronics behemoth, has revealed it is currently investing more than $35 million dollars in metaverse initiatives for the Latam audience. The objective behind this move is to help the brand attract and connect with younger audiences, as part of its digital push and growth marketing strategy. Samsung’s Metaverse Push in Latam Many … Read more

Samsung Launches ‘Space Tycoon’ Metaverse Experience

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Electronics giant Samsung has announced the launch of Space Tycoon, a metaverse-based experience built as part of the Roblox world. The gaming metaverse, which is directed to entertain Gen Z users, will feature a world in which Samsung products can be constructed by picking their fundamental components. The experience will also include a shop for … Read more