Soccer Superstar Lionel Messi Joins NFT Game Sorare as Investor and Brand Ambassador

Lionel Messi, one of the biggest Argentine soccer superstars, has announced his participation as an investor and brand ambassador in Sorare, an NFT (non-fungible token) game. Sorare hopes that Messi’s presence will improve the way in which the company relates to users, setting new standards in this regard. The economic details of the deal were … Read more

Italian Serie ‘A’ Soccer Team AC Milan to Launch NFT Initiative

AC Milan, a popular soccer team in the Italian Serie A league and the current champion, announced the launch of a new non-fungible token (NFT)-based project. The organization established a partnership with Monkeyleague, a Solana-based Web3 soccer game, which became its official NFT partner to launch a new series of NFT branded game assets for … Read more

Spanish Soccer First Division Laliga to Be Featured in Decentraland’s Metaverse

Laliga, the Spanish soccer first division organization, has established a strategic partnership with Stadioplus and Vegas City Limited, two metaverse-related companies, to digitize part of its activities to offer new experiences in Decentraland, an Ethereum-based metaverse. With this move, Laliga aims to bring new fans from all over the world to new experiences in virtual … Read more

Soccer Clubs FC Barcelona and Real Madrid File Joint Trademark Application for Metaverse Activities

Two of the biggest soccer clubs in Spain, Real Madrid and FC Barcelona, have applied to receive trademarks for some elements in the metaverse. The clubs have introduced an application that encompasses different activities and services that they can conduct in the metaverse, including a cryptocurrency wallet and the possibility of selling virtual merchandise. Real … Read more

Socios.com Will Invest $100 Million in FC Barcelona Metaverse Push

Socios.com, a company dedicated to the development of fan engagement tokens for sports organizations, has revealed that it will invest $100 million in the digital business of soccer team FC Barcelona, Barca Studios. The investment will give Socios.com 24.5% of the stake in the digital division of the club and will allow it to reshape … Read more

Judge Orders Argentinian Soccer Association to Drop Binance Deal

A judge has decided to stop the deal the Argentinian Soccer Association (AFA) signed last week with Binance, one of the leading exchanges in the cryptocurrency world. María José Gigy Traynor dictated a prohibitory injunction ordering the cancellation of all deals announced or signed with Binance, due to exclusivity contracts the AFA still has with … Read more

Binance Becomes Main Sponsor of Argentinian Soccer Association

Cryptocurrency exchange Binance has signed a partnership agreement with the Argentinian Soccer Association (AFA), one of the biggest soccer federations in the world, to become its main sponsor. With this deal, Binance will become the main sponsor of all the Argentinian national soccer teams for the next five years and will issue a new fan … Read more

The NBA’s Cleveland Cavaliers to Collaborate With Blockchain Firm Socios.com

Following the announcement from the National Basketball Association’s (NBA) Boston Celtics, the Cleveland Cavaliers has officially partnered with the blockchain firm Socios.com. The partnership is aimed at increasing the Socios brand and awareness via the Cavaliers’ global asset platform. Socios Partners With the Cavs On July 26, Socios.com and the NBA team, the Cleveland Cavaliers, … Read more

The Boston Celtics Announce Partnership With Blockchain Company Socios.com

The crypto industry keeps entering into mainstream venues via professional sports leagues, athletes, and teams this year. On Wednesday, the Boston Celtics revealed a partnership with the blockchain provider Socios.com. Socios.com to Serve as the Presenting Partner of the NBA’s Boston Celtics On July 7, Socios.com, the blockchain firm that offers fans a chance to … Read more