Nike Acquires NFT Startup RTFKT Studios in Order to ‘Deliver Next-Generation Collectibles’

Nike, the American multinational footwear and sports apparel company has announced the acquisition of a startup called RTFKT Studios, a firm that leverages non-fungible token (NFT) assets, blockchain authentication, and augmented reality. Nike says the acquisition will allow the company “to deliver next-generation collectibles that merge culture and gaming.” Nike Steps Into the Metaverse by … Read more