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Pharmacy Chain CVS Files for ‘Crypto-Collectible’ and NFT Trademarks

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The American retail and pharmacy corporation CVS is looking to enter the metaverse according to trademark filings registered with the United States Patent and Trademark Office (USPTO). The filings mention things like CVS Health-brand “downloadable virtual goods” and “crypto-collectibles.” CVS Trademark Filings Discuss Virtual Worlds and NFTs The drugstore giant CVS has filed a series … Read more

New Balance ‘Virtual Goods’ Trademarks Hint of Upcoming Metaverse and NFT Venture

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Following Adidas and Nike getting into the metaverse, the sneaker manufacturer New Balance seems to be prepping to launch virtual items tied to its products. The firm filed three trademark applications with the United States Patent and Trademark Office (USPTO) that describe “downloadable virtual goods” featuring “footwear, clothing, sports bags, sports equipment, and accessories for … Read more