Sorare Partners With NBA to Build a Licensed NFT Game

Sorare, a French fantasy game startup, reached an agreement with the National Basketball Association (NBA) to build a non-fungible token (NFT) game under its license, allowing the company to use team names and player likenesses from the league. The company, which had already signed similar agreements with North America’s Major League Baseball (MLB) and some … Read more

NBA Launches Initiative Dedicated to Web3, Metaverse, and NFT Collectibles

This week, the National Basketball Association (NBA) announced the launch of its own non-fungible token (NFT) initiative called “NBAxNFT.” According to the professional basketball league, the goal is to showcase “all things intersecting basketball and Web3, including NFTs, gaming, and the metaverse.” Professional Basketball and Web3 Collide Following the popular collection NBA Top Shot and … Read more

Golden State Warriors Commemorate 2022 NBA Playoff Run With a Responsive NFT Collection

On Tuesday, the NBA team the Golden State Warriors announced the organization’s second non-fungible token (NFT) collection to commemorate the team’s 2022 NBA Playoff run. The Warriors NFT compilation is being called “a responsive NFT collection” as the NFTs will change based on real performance. Golden State Warriors to Launch 2022 Playoff NFT Collection Featuring … Read more

Crypto.com Inks Multi-Year Deal With LeBron James and His Education-Focused Nonprofit

On Friday, the digital currency exchange Crypto.com announced the company has inked a multi-year partnership with LeBron James and the LeBron James Family Foundation (LJFF). The crypto trading platform notes that the partnership will bolster things like “educational empowerment,” providing access to tools that help build “Web3, and the future of the internet.” LeBron James: … Read more

NBA Legend Kevin Durant Joins Coinbase to Help Promote the Crypto Exchange’s Brand

American professional basketball player for the National Basketball Association (NBA) Kevin Durant, is joining Coinbase according to a recent report from Bloomberg. According to the report, Durant will appear as “a face of the brand” and will help promote the exchange’s advertising content. Kevin Durant Joins Coinbase NBA legend Kevin Durant, otherwise known as “KD,” … Read more