Bankruptcy Court Terminates FTX Naming-Rights Agreement for Miami Heat Arena

A federal bankruptcy court in the U.S. has ended the FTX naming-rights agreement for Miami Heat’s basketball stadium. The sports venue was branded FTX Arena as part of a multi-year, multi-million dollar sponsorship deal between the now-bankrupt crypto exchange and Miami-Dade County in 2021. FTX Signage and Advertising to Be Removed From Downtown Miami Sports … Read more

FTX Becomes MLB’s Official Cryptocurrency Exchange Brand in Long Term Deal

Following the naming rights deal for the NBA’s Miami Heat arena and the partnership with the esports giant TSM, FTX Trading Limited revealed a long term partnership with the professional baseball organization Major League Baseball (MLB). FTX Partners With Major League Baseball FTX Trading Limited and its parent company West Realm Shires Services Inc., has … Read more

FTX Lands Naming Deal With Esports Giant TSM for $210 Million

On Friday, FTX Exchange announced signing a naming rights deal with U.S. professional esports organization TSM for $210 million. The cryptocurrency exchange’s multi-year partnership arrangement will allow the crypto firm to rename the company to “TSM FTX.” Esports Firm TSM Will Change the Organizations’ Name to ‘TSM FTX’ FTX Exchange has acquired another naming deal … Read more