Lawrence Epstein

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MMA Entertainment Firm UFC to Launch Exclusive NFT Series With Crypto.com

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On Tuesday, the digital asset exchange Crypto.com announced the launch of the first official Ultimate Fighting Championship (UFC) non-fungible token (NFT) collectibles. The new NFT series will feature UFC digital collectibles that showcase fight night artwork, event posters, championship belts, and athlete profiles. UFC to Drop Official NFTs for Usman vs. Covington 2 Fight During … Read more

UFC Partners With Crypto.com — Sources Say $175 Million Deal Is MMA Firm’s Largest Sponsorship

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The cryptocurrency exchange Crypto.com has revealed the company has entered a partnership with Ultimate Fighting Championship (UFC) as the firm’s global fight kit partner. Reports stemming from people familiar with the matter say the partnership is a ten-year deal worth $175 million and the UFC’s largest sponsorship deal to date. UFC Names Crypto.com First-Ever Global … Read more