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The role of data in business and consumer interactions has become a valuable and almost vital component of many of the services people operate day to day. From the customization of payment and insurance plans, to the specific targeting of ads and features based on customer data. Understanding consumer behavior has never been more important. Disclosure: This … Read more
A new decentralized advertising ecosystem centered around user participation will soon help advertisers target their users with unrivaled accuracy and a breakthrough 1 million transactions per second (TPS) capacity, via the new DATx blockchain. Initiated by the Cosima Foundation, in collaboration with leading global advertising platform Avazu, this new blockchain-powered ecosystem aims to do away … Read more
Advertisement using Blockchain and decentralization is not a novel concept anymore. Among the recent projects that have come from the blockchain space, advertisement is one of the most progressive sectors, adopting different models and engaging in innovative approaches. The advertising space is huge and has great potential but is looking towards Blockchain and decentralization to … Read more
