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Universal Music Group Partners With Curio — Entertainment Giant Plans to Use NFT Platform for Labels, Recording Artists

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The multinational music corporation  Universal Music Group (UMG) announced the company has partnered with the non-fungible token (NFT) platform Curio on Thursday. UMG says Curio will be a “dedicated global outlet for future officially licensed NFT projects” for the company’s labels and recording artists worldwide. Curio Platform Will Be Universal Music Group’s Dedicated Global Outlet … Read more

The Rabbids Invade the Metaverse as The Sandbox Partners With Gaming Giant Ubisoft

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On February 8, the subsidiary of Animoca Brands and the decentralized gaming virtual world project, The Sandbox, announced the company has partnered with the French video game company Ubisoft. According to the announcement, Ubisoft will have its own land in the virtual metaverse, and the world will begin by featuring voxelized versions of Rabbids’ characters. … Read more

New Balance ‘Virtual Goods’ Trademarks Hint of Upcoming Metaverse and NFT Venture

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Following Adidas and Nike getting into the metaverse, the sneaker manufacturer New Balance seems to be prepping to launch virtual items tied to its products. The firm filed three trademark applications with the United States Patent and Trademark Office (USPTO) that describe “downloadable virtual goods” featuring “footwear, clothing, sports bags, sports equipment, and accessories for … Read more

Report: Walmart Trademark Filings Hint at Retailer’s Intent to Produce Metaverse and NFT Concepts

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According to a recent report, the American multinational retail corporation that operates a chain of department stores, Walmart Inc., is seemingly prepping to enter the industry of non-fungible token (NFT) technology and metaverse concepts. Walmart USPTO Trademark Filings Are Littered With Descriptions of NFTs, Blockchain Tech, Digital Collectibles, Metaverse, and Virtual Department Store Games On … Read more

Foam Shoe Giant Crocs Files NFT and Digital Collectibles Trademark Application

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According to a recent trademark application, Crocs, the American shoe company based in Colorado may be delving into the world of non-fungible tokens (NFTs). Since 2004, Crocs has sold 300 million pairs of foam clog shoes and the application describes a protocol that can manage and store digital collectibles. Crocs Trademark Filing Describes ‘Downloadable Virtual … Read more

The Sandbox Partners With a Myriad of Hong Kong Luminaries, Plans to Launch Metaverse ‘Mega City’

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The Animoca Brands subsidiary and blockchain-based virtual world, The Sandbox, has announced the firm has made multiple partnerships in Hong Kong, and has plans to create a “Mega City” in the metaverse. Partners who acquired land in The Sandbox to build Mega City include Hong Kong tycoon Adrian Cheng, professional services firm PWC Hong Kong, … Read more

Bored Ape Yacht Club Partners With Animoca Brands to Launch BAYC Play-to-Earn Game

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On Monday, the blockchain game developer and investor Animoca Brands announced a partnership with the Bored Ape Yacht Club (BAYC) in order to develop a BAYC play-to-earn game leveraging the collection’s popular NFTs. Bored Ape Yacht Club has seen 23,016 sales to date and has a market valuation of around $2.05 billion. BAYC and Animoca … Read more