Bookmaking is a growing industry and an important contributor to the economy in many developed nations. Take an example of the United Kingdom, where bookmaking generated GBP 2.3 bln towards the national GDP. The betting landscape though is changing with the advent of new technology. More people are comfortable placing bets online using their portable devices and expect the convenience that they have become accustomed to in other sectors to be extended to betting as well. The availability of 24 hours, 365 days a year betting has changed the consumer mindset. Disclosure: This is a Sponsored Article The consumer also
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