London, January 16th 2017. Reaching out online with a campaign that offers a not-to-be missed coupon opportunity is an effective form of marketing. Everybody loves a discount. Yet, with as much as 307 billion coupons distributed in the US in 2016 only 2.2 billion coupons were redeemed. Because the reality is, coupons don’t work. When it comes to using coupon codes, it’s practically inevitable that consumers will have to sift through outdated and fake listings. Where a brand could have earned the trust and dollars and a repeat customer on the horizon, the opposite happens. Millions have already been poured
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