Online platforms, Big Data, and algorithms are the three main contributors to the increasing popularity of today’s sharing economy. AirBnb, Uber, RelayRides and DogVacay are just some of the pioneers dominating the industry. While smaller companies operating in the local markets are left behind in the absence of a universal platform for all. Disclosure: This is a Sponsored Article The sharing economy adheres to the principle that access trumps ownership. However, there seems to be a lack of consistency, especially as far as security and transparency are concerned. To find what they’re looking for, consumers need multiple accounts on different
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