Blockchain-Based Decentralized Advertising Marketplace Thrive Takes on Big Players

The development team behind Thrive, a decentralized Blockchain-based ad marketplace, is planning to compete against dominant service providers within the global advertising industry like Google AdSense/AdWords by automating the complex process of advertising revenue distribution. Disclosure: This is a Sponsored Article Often, revenue shares, advertisement margins, and rates (CPM, CTC, etc.) are not transparently provided to content creators as accessible data. Consequently, it has become significantly difficult for content creators, whose livelihood depend on advertisement revenue, to plan ahead potential revenues and profits to finance their operations and daily activities. Through the usage of blockchain technology, the Thrive platform is