Counterfeiting is one of the primary challenges in front of retailers throughout the world, considering the fact that the annual global counterfeit goods supply is reaching close to half a trillion dollars. A growing number of global retailers are using blockchain technology as a countermeasure against counterfeiting. Baikalika, a premium water provider, is using blockchain to differentiate its bottled water from fakes. With China being the top manufacturer of counterfeit products, it makes perfect sense to use technology for help. The Chinese packaged water industry is growing exponentially, valued at $16.4 billion in 2015. A growth in income level and
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