At the turn of the millennium, the concept of product reviews saw something of a postmodernist reinvention throughout the Western hemisphere, which corresponded with the advent of ‘Web 2.0.’ The two most notable manifestations of this would most definitely be user reviews, and review aggregators such as Metacritic. Disclosure: This is a Sponsored Article Review aggregators, if you weren’t previously aware, are sites which use algorithms to calculate average scores from an international portfolio of critical publications – in order to inform and influence the purchasing decisions of their visitors. Many allow users to sign up and leave their own
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