It is reported that between 70-80% of consumers look up businesses online before making a purchase. This showcases the importance of business websites within the digital age, where consumers are as invested in online branding and information, as they are in physical stores. Similarly, more and more businesses are opening solely within the online space within the e-commerce market. As a result, businesses need to harness the power of online space by creating compelling websites that are full of brand information and content. Many businesses decide to make use of online website builders. These platforms allow users or businesses to
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