According to the latest market research, ad bots cause advertisers an annual revenue loss in excess of US$16 billion. This is primarily because opaque supply chains shield botnet operators who often make use of un-auditable ad networks. Since conventional supply chains utilize a cost per mille (CPM) model, these bots can reduce the overall incentives delivered to all parties involved. The adChain platform is a decentralized domain which makes use of an incentivized voting model to determine whether an applicant to its registry is a legitimate publisher or not. To that end, the adChain system employs smart contracts which store thePowered by WPeMatico
